top of page

“90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy.”
—MIT Sloan and Capgemini

Talk to us today to start on your transformation journey.  No pressure or obligation.  Just real talk about your business and where you are headed.



I'm glad you're here.  I'm Nick Pfenning, President and Founder of Pfenning Group, and I've built my practice around solving the most critical issues facing business leaders today.

Given the rapidly changing economic climate and the meteoric shift to cloud-based computing, one of the foremost priorities for senior leaders today is the implementation of a digital strategy.  Yet, surprisingly few executives have a well-defined strategy in place and even fewer are actively addressing this critical need within their organizations. 

What does this mean?  Very simply, that the companies who  embrace the OPPORTUNITY digital transformation presents will be far better positioned to deliver maximum value to their stakeholders and prosper well into the future.

What is Digital Transformation (DX)?

DT Icon Strip.png

Entire books have been written about this topic, which go into great depth about the need for companies to embrace the concept of digital transformation (DX) in order to remain relevant in today's economy (we'd be happy to give you recommendations of a few of our favorites).  At its core, DX is a paradigm shift in the way an organization - through its leaders - thinks and acts, as well as an adaptation to an increasingly connected society.  Those who consider it a buzz word or a fleeting business trend will be made painfully aware that the transformation is already occurring at a macro level, and those who fail to fully accept and embrace its inevitability will soon find themselves in a precarious spot, trying to keep an organization afloat that has lost its relevance in the 21st century marketplace.  Regardless of industry, companies that develop and begin to implement a digital strategy NOW will be best prepared to thrive over the next 10+ years.

Staring at a Screen

Learn about integrations and how they can help your business grow by adding the necessary functionality to your existing software.

Download our free eBook
The Complete Guide to Integrations

Drawing on a Board

We Put Your Plan Into Action

Turning Potential into Performace.

We always begin with the end in mind.  Starting with your strategy, we will help you break your plan down into manageable, impactful objectives.  We offer many of the solutions you need in-house and, for the others, we utilize our network of partners and advisors to help close the loop. 

Our in-house DX capabilities include::

  • Sales Enablement & CRM

  • Digital Marketing 

  • Talent Optimization (People Alignment)

  • Business Process Management & Automation

  • Business Intelligence & Predictive Analytics


Our Clients

Our client list ranges from Fortune 500 corporations, to private-equity firms and their portfolio companies, to numerous closely-held and family-owned SMEs.


Our typical client is successful and growth-oriented, seeking outside help to take their organization to the next level. We work with companies in various stages of their lifecycle, from start up to exit, and everything in between. Our ideal client is open minded and willing to take calculated risk in order to realize their full potential.



Our Key Technology Partners

We are partnered with numerous leading cloud-based software companies, allowing us to put the right technologies in place to reach your business objectives.  Our process begins and ends with your strategy and we leverage these and other technologies to help accelerate your growth.

Screen Shot 2022-06-03 at 4.57_edited.png
Domo logo - white background cropped.jpg
Screen Shot 2022-06-03 at 4.57_edited.png
Screen Shot 2022-06-03 at 4.57.19 PM.png
4 (1).png

Our Process

“If you can't describe what you are doing as a process, you don't know what you're doing.”  


- W. Edwards Deming

4D is our playbook and we will show you how to incorporate it into your business to generate consistent, repeatable and measurable results.  Building process into your business does not have to be complicated or expensive, however the benefits of doing so are truly remarkable.

Let us show you the simplicity of becoming a world-class organization.

bottom of page